Here are some of the pitfalls that we'd like to help you avoid on your adventure in Second Life and other virtual worlds:

You wouldn't create a website and expect visitors to come just because it's there. The virtual world doesn't work that way either. Your brand must be nurtured and any company in Second Life must uncover unique ways to communicate with the Second Life community.

Setting up shop, but then never being present for your customers is a sure way to upset and alienate avatars inworld. Many companies new to Second Life are set up in such a way that their employees do not have access to the virtual world during office hours. Your employees don't have to be focused on Second Life all day, but they need to be available when necessary.

Get creative and take advantage of the 3D virtual world of Second Life. Rather than bringing old and safe ideas inworld, come up with new ideas to capture and make use of the virtual world, and you'll be one step closer to being successful in Second Life.